Interview with Patrik Schaer, co-founder of NAU App
16.03.2015 INTERVIEWS 0.0 0

Patrik Schaer is the COO at DealCircle, co-founder at Nordic Startup Investment and NAU app. Magazine MN caught up with Patrik to talk about his entrepreneurial journey, lessons learned along the way and find out more about Nau app, a location-based spontaneous meet-up platform.

Magazine MN: Patrik, tell us a bit about yourself. How did you start your entrepreneurial journey and what is your favorite aspect of being an entrepreneur ?

Patrik: For over ten years I used to work as a banker in the Swiss finance industry. I moved to Denmark to do my Master studies at Copenhagen Business School. There I got involved with Startupbootcamp and my entrepreneurial journey has begun. I like being an entrepreneur, because it gives me an opportunity to build things from scratch, take decisions and responsibility, and freedom over my working hours.


Magazine MN: What is the greatest business lesson you have learnt so far?

Patrik: The initial idea is not as important as everybody would think. It is just a starting point since the idea will be developed over time. It is far more important to share the idea and receive input on it than protecting it from everybody. In addition to this, you have to be persistent and keep moving.


Magazine MN: How do you keep yourself motivated in difficult situations?

Patrik: You start your entrepreneurial journey with a vision and a dream. But sometimes it is easy to lose this dream when getting caught up in daily work and challenges. Take a step back and think of the dream again - it helps to forget the “tiny” daily challenges. And don’t underestimate the power of sleep and fresh air.


Magazine MN: What is your best piece of advice for the first-time entrepreneurs?

Patrik: Don’t be afraid to talk to people to get input as early as possible. And choose your team wisely: those are the people you will eventually be working with for a long time

Magazine MN: Tell us more about NAU app. What is the main idea behind it?

Patrik: NAU is a spontaneous meetup app available on Android and iOS. Our research has showed that people were hesitant to join another social network, so we built NAU as a tool for planning spontaneous meetups by integrating your existing social networking services.


Magazine MN: How does NAU work?

Patrik: With NAU you spontaneously share what you are up to. Everything happens location-based. So you see which of your friends are close by and you can invite them quickly for a coffee or beer, or a spontaneous run. In areas where there are no friends close by, you can address all app users by publishing an activity “public”.


Magazine MN: How did you come up with an idea of creating NAU app?

Patrik: The members of our team traveled extensively as international students and expats. Even though we were well-connected online, we found it difficult to connect in person, especially while abroad. We wanted a way to see which of our friends were nearby and connect with locals while traveling. 


Get in touch with Patrik on




NAU app website


Patrik Schaer was interviewed by Natalie Myhalnytska



TAGS:Nordic Startups, tech, Nau App, Startups, entrepreneurship, Patrik Schaer

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