The Best Places to Shop For Fashion From Ethical Brands Online
06.12.2016 ECO FASHION 0.0 0


Study by Nielsen showed that more than 50% of global online consumers are willing to pay more for products and services produced by companies that are committed to positive social and environmental impact. The number of people who expect companies to do more than make a profit keeps increasing year after year. As social and environmental issues around the world become more pressing, a growing number of players in fashion industry started to recognize the importance of making sustainability a core value in their businesses. Going beyond embedding sustainable practices into their operations, many fashion brands also invest in different initiatives designed to accelerate positive change in our world and help communities.


Magazine MN compiled a list of online stores where you can shop for apparel, footwear and accessories from ethical fashion brands.


Stella McCartney

Stella McCartney is one of the world’s first vegetarian luxury brands that does not use and has never used leather, skins, feathers or fur in any of its products, collaborations or licensed products. The company takes responsibility for operating a business and maintaining a supply chain that respects the planet as well as people and animals on it.

Shop Stella McCartney products at,, ASOS, Zappos, Farfetch, Stylebop,, Spring


Eileen Fisher

When designing its products, women’s clothing brand Eileen Fisher is guided by the following principles: simplicity, sustainability, beauty, comfort, ease, function and versatility. Eileen Fisher envisions fashion industry as the one “where human rights and sustainability are not the effect of a particular initiative, but the cause of a business well run.” The brand itself actively contributes to the realization of its vision. Currently, nearly 70% of the cotton used in Eileen Fisher’s clothing is organic. By 2020, Eileen Fisher aims to use only organic cotton and linen in its products. Moreover, the company plans to replace viscose with Tencel®, which  is made from sustainably harvested trees, and use wool only from sheep that are humanly raised on land that is sustainably managed. Learn more about Eileen Fisher’s sustainable practices here and company’s 2020 Vision here.

Unlike other major fashion brands that produce all their clothes in factories abroad, Eileen Fisher produces 20% of its clothes domestically, which sets it apart in the industry. Besides, Eileen Fisher launched Green Eileen, a recycled clothing program committed to reducing environmental impact and generating income to support programs that improve the lives of women and girls. This initiative not only gives a second life to gently worn Eileen Fisher clothes, but allows to  reduce waste and pollution while supporting communities. Customers also receive $5 in Recycling Rewards for each donated item that can be spent at Eileen Fisher retail stores, company stores or at As Eileen Fisher mentions on its website, Green Eileen has already collected more than 600,000 donated items and sold some 200,000 items to support women, girls and the environment. In addition, Eileen Fisher provides tips on how to recycle your non-Eileen Fisher clothing.


People Tree

People Tree is strongly committed to ethical and environmentally sustainable fashion. It partners with Fair Trade producers, garment workers, artisans and farmers in the developing world to produce ethical and eco fashion collections.

Shop People Tree products at People Tree


Ann Inc.

Ann Inc., a company behind Ann Taylor and LOFT brands, is committed to operating its business responsibly and thoughtfully. Company builds strong partnerships with its suppliers to ensure that products are made ethically. The company also invests in new programs and innovation to minimize its impact on the environment.

Shop Ann Inc. brands - Ann Taylor, LOFT



Concern for the environment is one of the core values of Roots, Canada’s  lifestyle brand. At Roots, you’ll find a great variety of comfy, casual wear. Roots ships worldwide. Visit Roots



prAna creates versatile, stylish, and sustainable clothing and accessories that you can wear during every activity, every adventure, every day. Visit prAna



Zady, a lifestyle destination for conscious consumers, offers beautifully-made items and gifts created by makers using locally-sourced materials. Plus, every purchase supports an artisan launching a micro-business in the developing world. Visit Zady



Rodale’s offers a huge assortment of organic products, including sustainable apparel. Visit Rodale’s


Braintree Clothing

Braintree is an ethical fashion company that offers consciously crafted clothing made with the softest, sustainable fabrics. Visit Braintree Clothing



Sustainability is an integrated part of H&M business. H&M Group does not own any factories; instead it works with independent suppliers. Many of company’s employees with sustainability as their core task are based in its 21 production offices around the world and work directly with company’s suppliers to make the supply chain more sustainable. In addition to many sustainable basic fashion pieces, trendy tops and striking evening wear, each year H&M launch the Conscious Exclusive collection. The collection consists of high-end environmentally friendly pieces, aiming to move H&M’s fashion and sustainability development towards a more sustainable fashion future.

Shop H&M products at H&M



Columbia Sportswear Company is focused on achieving resource efficiency and reduction in every aspect of our business. To measure and improve its supply chain environmental performance, the company is using the Higg Index, an industry-wide tool that enables companies to evaluate material types, products, facilities and processes based on a set of environmental indicators.

Shop Columbia products at Columbia


American Eagle Outfitters

In its supply chain, company values suppliers that share its commitment to responsibility and respect the safety and rights of their workers.  Animal cruelty has no place in any of company’s practices. Company does not permit the use of fur in the design and manufacture of American Eagle Outfitters merchandise due to the inhumane and unethical treatment of animals raised for fur. Company prohibits the use of real exotic skins from alligator, crocodile, eel, kangaroo, lizard, ostrich, shark, snake, and stingray in American Eagle Outfitters products.  All leather used in American Eagle Outfitters products must be sourced from suppliers who harvest leather using humane methods. Company doesn’t test its beauty products on animals.

Shop American Eagle Outfitters products at American Eagle Outfitters



For the second year in a row Burberry has been recognised as the Industry leader in the 2016 Dow Jones Sustainability Index (DJSI) in the 'Textiles, Apparel & Luxury Goods' sector. Company has made significant improvements in production processes, supply chain and employment practices in order to achieve another milestone in operational excellence and create a sustainable supply chain for the future.

Shop Burberry products on Burberry,,,,



Timberland has a long-standing history of ensuring that its products are produced by suppliers that provide fair, safe and non-discriminatory workplaces that do not harm the workers, the community or the environment. 84% of company’s footwear contains recycled, organic or renewable material. 98% of company’s footwear and apparel are PVC-free. Timberland sources 32% of its energy from renewable sources and planted over 8.7 million trees during the period between 2001 and 2015.

Shop Timberland products at Timberland



Sustainability is a key value of PUMA brand. PUMA is working to embed sustainability in its design language and investing in more sustainable raw materials as well as accelerating positive change in the industry and the world.

Shop PUMA products at PUMA


Macy’s Inc

Company has documented its achievements in the field of sustainability and social responsibility in its 2016 Report on Social Responsibility. Macy’s is reducing waste in the merchandise supply chain by standardizing the size of packing cartons, incorporating recycled polyester fibers in many woven garment labels, and minimizing packaging materials. Macy’s has transitioned cross-country shipments from over-the-road trucks to intermodal rail containers, which contribute less than 50 percent the amount of carbon dioxide per freight mile than trucks. Company also launched a few initiatives to involve products with a focus on international social responsibility.

Shop products at Macy’s



At Bloomingdale’s, you can buy products from ethical brands and designers such as Eileen Fisher, Nike, New Balance, PUMA, Timberland and others. Bloomingdale’s launched its b.Cause philanthropy program, helping raise funds and awareness for different causes that address social issues.

Visit Bloomingdale’s store


Marks & Spencer

Marks & Spencer is strongly committed to sourcing responsibly, reducing waste and helping communities. Having achieved a number of important commitments, including carbon neutral operations, sending zero waste to landfill and reducing packaging by 25%, company launched its renewed sustainable value creation model  that consists of new and revised 2020 targets.

Visit Marks & Spencer store



ASOS is committed to managing all aspects of its business transparently. ASOS focuses on three key things when sourcing its products: ethical trading, sustainable sourcing and animal welfare. Company is making big changes in how it makes and receives deliveries, including cutting back its packaging and waste. All of ASOS’ delivery boxes are now made of 100% recycled material. 

Visit ASOS store and ASOS marketplace



Everlane is dedicated to "radical transparency" by openly reporting the sources and manufacturing processes of its minimalistic designs.

Visit Everlane store. Also shop Everlane at Spring



YOOX is the world’s leading online lifestyle store for fashion, design and art. Thanks to long-standing direct relationships with designers, manufacturers and official retailers worldwide, YOOX offers a never-ending selection of products, including eco-friendly fashion.

Visit YOOX store



At Zappos, you can find a great selection of fair trade and organic products from well known ethical brands. Zappos believes that sustainability is crucial to its business and the planet. You can learn more about company’s sustainability initiatives here.

Visit Zappos store


Vera Bradley

Vera Bradley's Supplier Code of Conduct prohibits the use of forced, involuntary, or child labor of any kind in our supply chain. Vera Bradley co-founders also launched Vera Bradley Foundation for Breast Cancer to support critical advancements in breast cancer research.

Visit Vera Bradley store



Backcountry offers outdoor gear and clothing from well known brands, including Patagonia, adidas, Nike, Columbia, Timberland, etc.

Visit Backcountry store



At Farfetch, you can buy pieces from established brands as well as from the most interesting new designers.

Visit Farfetch store



Greenality is a German online shop that sells fair trade and organic clothing for women, men and kids.

Visit Greenality store


by Natalie Myhalnytska


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TAGS:Fair Trade, Eco Fashion, ethical fashion, sustainable brands

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