Having an eco-friendly business is not a luxury or a choice anymore. This has become a standard and imperative in the world of business. However, a lot of big corporations are ignoring these new standards and they don’t pay too much attention to the environment. These companies are the main reason why building trust around your sustainable business is sometimes complicated.
Most customers are used to a traditional way of doing business and they are usually not comfortable with changing things. Unless, of course, they are assured they won’t lose money. Therefore, if you want people to trust your green business, you have to show them your way of doing things perfectly. Here are some of the ways you can achieve this.
Provide Your Customers with Case Studies and Testimonials
Writing case studies is a good way to gain the trust of your customers and improve your brand image. If you want your consumers to believe in your business and if you’re looking to convert new people into paying customers, you have to show them your company is doing good. The best way to do this is by displaying facts and stats which show your business is a profitable one. Therefore, make sure case studies and testimonials are always available on your website.
Increase Your Social Proof
Once people see you are a successful company, they will be interested to hear about your eco-friendly solutions. We suggest using the social proof tool by Cue that shows notifications of recent leads and purchases on your site, and by doing that you will increase social proof and conversion rates. Social proof is important because it provides insights into the behavior of your audience and this allows you to adjust your sales pitch and convert more people into paying customers.
Explain How Your Sustainable Products Are Making a Difference
Most people don’t want to try new things simply because they are not sure the change will bring something good. They don’t want to get out of their comfort zone and try something different, especially if the way they are doing business is bringing results. This is why you have to explain to your target audience how your products are making a difference. Show them how you are making the world a better place and tell them they can be a part of it. This is the best way to intrigue people and make your concept appealing.
Make Sure Everyone in your Organization Believes in Your Cause
If you want your customers to believe in your cause, you must first make sure everyone in your company does. It’s simple, if you are not passionate and committed to your mission, people won’t trust your business. So, it’s important you and your employees speak highly of your sustainable products and promote your eco-friendly solutions every chance you get. Of course, make sure your sales pitch is tasteful and respectful. You don’t want your customers to think you are an intrusive salesperson who is only interested in money. Show them you and your coworkers honestly believe in making a change for the better.
Try to Appeal to Younger Audience
When trying to introduce something new, a product that could be a game-changer, it’s always a good move to appeal to the younger audience first. Young men and women are always willing to listen to interesting proposals and concepts. Younger people are also more likely to try and buy a new product. This is especially the case when it comes to eco-friendly solutions or items. Older people are usually set in their ways and they don’t want to change their way of doing things, no matter how good your product is. Therefore, if you want to kickstart your business and have people trust you, appealing to younger members of society is a good strategy.
Try to Get a Respectable Public Figure to Support Your Business
One of the best ways to improve your brand perception and image is to get a respectable public figure from your society to support your company. This is easier said than done, but if you have something different to offer, public figures will definitely help your cause. However, this is usually a quid pro quo arrangement, so if you don’t want to be associated with certain people, you have to be careful who you choose. This person should be someone who is loved by many people, especially younger generations, and someone who shares the same interests and believes in your noble cause.
Having people to trust your sustainable business and products is not a simple task. However, you can achieve this if you follow these instructions.
Written by Claire Hastings
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