Outdoor lifestyle brand Timberland launched a new Timberland X Thread collection of apparel for men, which features 5 styles of footwear, the t-shirt and 2 bags made using Thread™ Ground to Good™ fabric.
To create its new collection, Timberland teamed up with Thread, a manufacturer which turns plastic bottles from the streets and canals of Haiti into “the most responsible fabrics on the planet.” Every product made from Thread’s fabrics supports thousands of jobs in developing world and the US.
With its new collection, Timberland aims to not only make a contribution into environmental sustainability, but also create a social impact in terms of new job opportunities.
Director of sustainability for Timberland Colleen Vien underscored that Timberland’s new collection is “an incredible proof that style and sustainability can go hand-in-hand.”
“This collection delivers good with every fiber, not just by recycling plastic bottles that would otherwise end up littering the streets, but also by creating job opportunities and cleaner neighborhoods in Haiti. Consumers can feel good about pulling on their Timberland® X ThreadTM boots or backpack, and know they are making a positive impact in someone else’s life,” says Colleen Vien.
The new products build upon Timberland’s longstanding commitment to be Earthkeepers – to innovate and operate their business in an accountable and responsible manner.
Both Timberland and Thread are focused on making the process of going from “bottle to boot” as transparent as possible. This approach allows consumers to not only learn about every step of Thread™ fabric journey, but also get familiar with stories about people behind Timberland X Thread collection.
The process of going from “bottle to boot” begins in Haiti, where more than 1,300 locals collect the plastic bottles that are developed into Thread™ fabric. Each yard of fabric is traced and tracked at every step of its journey, from bottle collection and fabric creation to the delivery of the fabric bolt to the manufacturer.
Ian Rosenberger, founder and CEO of Thread, explained, “At Thread, we believe that dignified jobs cure poverty – and our fabric creates those jobs. Our partnership with Timberland marks a seismic shift in the fashion industry, combining Timberland’s large supply chain and loyal customer base with Thread’s responsible, transparent approach to creating premium fabrics and vital jobs in the developing world. The Timberland X Thread collection is a major step towards improving the way our clothes are made.”
Check out Timberland X Thread collection on timberland.com
by Natalie Myhalnytska
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