As a marketer, to stay competitive in a digital era and maximize return on your invested efforts you need to keep track of the latest trends and figure out how to use advances in technology, science and psychology to your advantage. These 5 books will teach you how to become a modern marketing rockstar and equip you with the knowledge required to succeed in today’s business world.
In today’s business world competition for customer’s attention is fierce. As author writes, “Without attention, even a great startup with a compelling product will die. Attention is the fuel that drives great companies, causes, and ideas.” In Captivology, author examines what it takes to build a bonfire of attention and explores how successful thought leaders excel at capturing people’s attention and use it to their advantage. This book is indispensable for marketers and anyone who is looking for ways to cut through the noise and make his product/service or project stand out.
Online review sites have become an effective source of information that helps consumers to gain insights about product/services and make better purchase decisions. Reviews have an influential power since consumers trust their peers more than brands or advertising. Smart businesses have already come to realization that online reviews can be one of the most effective means to increase customer’s trust and boost revenue. From this book marketers will learn how to leverage online reviews, including negative ones, to acquire new customers, increase loyalty of existing customers and even reduce spending on advertising/marketing.
Many today’s successful businesses leverage the power of communities to reach their customers, build brand loyalty and drive sales. As author of the book writes, “The digital age has turned marketing into a 2-way conversation.” Communities help marketers to build conversations with customers and forge stronger bonds between customers and brands. Marketers can also use communities as the source of powerful insights gleaned in the process of conversations with customers. In the book, author provides essentials of community management - from creating communities to day-to-day management of communities – all you need to know to build an army of engaged and loyal fans.
In this book, author introduces a brand new formula that helps to measure effectiveness of marketing efforts. The formula is Return On Experience and Engagement. Author explains the link between the level of customer engagement and sustainable growth of the business. The more deeply connected and engaged customers are the more powerful and profitable customer relationships organizations can build. From this book, marketers will learn how to use data, content and technology to drive emotional connection to a brand, spark engagement and, as a result, expand customer base and boost revenue.
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio
You might have already heard a lot about the power of visuals when it comes to blogging, content marketing or posting to social media channels. Our brain processes visual information much faster than text. As a result, content that includes visuals delivers greater results – it is more memorable, it increases level of engagement and captures greater attention of the audience. This book is an invaluable how-to guide for using visuals in your content strategy – it illustrates how to use visuals right, examines what types of visuals work and resonate with audience best, and teaches how to develop a visual storytelling road map.
by Natalie Myhalnytska